Hilton announced today the opening of Tru by Hilton Palmerola District, marking the brand's debut in Honduras and expanding its growing presence in the Caribbean and Latin America (CALA). With nearly 10 hotels already welcoming guests and approximately 25 under development across the region, Tru by Hilton plans to have a presence in seven countries in the coming years. Located a short walk from Palmerola International Airport (XPL), within the Palmerola District, the 103-room hotel introduces Tru's dynamic design, along with its social lobbying concept and value-focused amenities in one of Honduras's main connectivity hubs.
The opening of Tru by Hilton Distrito Palmerola adds to the brand's strong growth in CALA, driven by a series of strategic openings in new markets that continue to strengthen its positioning and attract owner interest. In 2022, the brand debuted in the region in Brazil with Tru by Hilton Criciúma, followed by Mexico with Tru by Hilton Monterrey Fundidora. In 2024, Tru by Hilton Cali Sur opened, marking its arrival in Colombia, and in 2025, Tru by Hilton Chillán Ferrat became the brand's first hotel in Chile. That same year, Tru by Hilton Chapecó in Brazil and Tru by Hilton Saltillo in Mexico also debuted. In January 2026, the brand welcomed Tru by Hilton Puebla Angelópolis and plans to continue its expansion with its fourth property in Mexico with the opening of Tru by Hilton Mexico City Airport in the middle of the year.
Looking ahead, Tru by Hilton plans to debut in Argentina with Tru by Hilton Bariloche, in Costa Rica with Tru by Hilton San Jose Airport, and in the Dominican Republic with Tru by Hilton Punta Cana in the coming years.
“With its global expansion, Tru by Hilton continues to expand globally; we are inspired to see how the brand connects with travelers from different cultures. That momentum is especially evident in the Caribbean and Latin America, where demand for a fresh, consistent and dynamic hospitality offering continues to grow”, said Andrew Harp, brand leader at Tru by Hilton. “Tru by Hilton Distrito Palmerola's debut in Honduras represents a significant expansion of our global presence and reinforces our commitment to bringing the Tru spirit, a fun and energetic hotel offering, to more destinations in the region and travelers around the world.”
Tru by Hilton Palmerola District is now open
Tru by Hilton Distrito Palmerola positions itself as the first international brand hotel in the city of Comayagua, presenting a fresh and modern hospitality offering that stands out in the local market. The hotel offers a carefully designed stay, focused on comfort, convenience and the brand's signature dynamic style.
“As travel demand grows and evolves in the region, we remain focused on offering our guests more choice, greater value and the consistent quality they expect from our brands. This opening not only introduces a modern and accessible lodging alternative in a major connectivity hub, but also reinforces our commitment to growing local tourism and generating meaningful opportunities for the communities where we operate”, said Maxime Verstraete, vice president of brand management for the Caribbean and Latin America at Hilton.
With a contemporary and vibrant aesthetic, the property features vibrant colors, open spaces and welcoming common areas that invite both productivity and rest. Tru's active lobby functions as a dynamic social hub, with dedicated spaces for working, playing, eating and relaxing, creating spaces of flexibility and connection throughout your stay. Guests can also enjoy a wide variety of amenities, including complimentary hot breakfast, high-speed WiFi, a modern gym, an outdoor pool, on-site parking, and a shuttle service.
The rooms are intelligently designed to maximize space and efficiency, combining comfortable beds with large windows that allow plenty of natural light to enter. Bright and spacious bathrooms, along with functional storage solutions, elevate your stay, while intuitive in-room entertainment options allow for uninterrupted moments of rest.
Guests can customize their complimentary breakfast in a dynamic station focused on changing ingredients, enjoy premium coffee available 24 hours a day in the lobby, and visit the hotel's all-day market, which offers snacks, drinks, and fast food ideal for those on the go. The gym is equipped to meet daily training needs, while the heated pool offers wellness and recreation alternatives all year round. Flexible social spaces allow for informal meetings, networking and small group activities, reinforcing the hotel's community atmosphere.
In line with Hilton's Travel with Purpose strategy, aimed at generating a positive impact and creating lasting value for people, hotels and communities, the property incorporates various initiatives that contribute to a more sustainable stay. These include fresh air recirculation systems and a rooftop solar panel installation. This system is designed to generate approximately 250,000 kWh per year and avoid the emission of more than 120 metric tons of CO₂ annually, which helps to reduce operating costs, decrease environmental impact and promote greater comfort for guests.
